The ICTQual AB Level 6 International Diploma in Marketing & Sales Management is a three-year, 360-credit qualification designed to provide learners with the advanced knowledge, practical skills, and strategic insights required to thrive in today’s competitive business world. This comprehensive programme covers consumer behaviour, digital marketing, branding, market research, and sales strategies, while also building leadership and management capabilities to prepare graduates for senior roles in global organisations.
Why Choose Marketing & Sales Management?
Marketing and sales are at the heart of every successful business. With industries rapidly evolving due to digital transformation, globalisation, and changing consumer trends, professionals who can craft effective marketing strategies, optimise sales performance, and build strong customer relationships are in high demand.
This diploma combines strategic thinking, creativity, and data-driven decision-making to empower learners to succeed in dynamic business environments. From digital marketing campaigns and international marketing strategies to sales leadership and customer experience management, the programme prepares graduates to adapt, innovate, and lead.
Programme Highlights
- Duration: 3 Years (360 Credits)
- Specialisation: Marketing strategies, digital marketing, brand management, and sales leadership
- Learning Focus: Consumer insights, sales optimisation, international marketing, and emerging business technologies
- Approach: Blended learning with lectures, case studies, simulations, and practical projects
- Career-Oriented: Equips learners with professional competencies for senior roles in marketing and sales
Entry Requirements
Learners must meet the following criteria to enrol:
- Age: Minimum 18 years old.
- Education: A recognised Level 3 qualification in business, marketing, management, or related fields. Candidates without formal qualifications may be admitted if they show strong commercial awareness and analytical ability.
- Experience: Fresh learners may enter directly; professionals with 3–5 years of experience in marketing, sales, or business development may apply via the experience route.
- English Proficiency: IELTS or equivalent, or proof of prior education in English.
- Other: Strong problem-solving and analytical skills for interpreting market data and making strategic decisions.
Course Structure
Year 1 – Foundation in Marketing & Sales Management
- Principles of Marketing and Sales
- Business and Marketing Communication
- Consumer Behaviour and Market Research
- Fundamentals of Digital Marketing
- Marketing Analytics and Data Interpretation
- Sales Techniques and Customer Relationship Management (CRM)
- Business Economics and Financial Principles
- Branding and Promotional Strategies
- Professional Ethics and Corporate Governance
- Business Law and Regulatory Frameworks
- Health, Safety, and Environmental Awareness in Business
- Introduction to Project Management in Marketing
Year 2 – Intermediate Studies
- Strategic Marketing Management
- Integrated Marketing Communications (IMC)
- Advanced Sales Management and Negotiation
- Digital Marketing Campaigns and Social Media Strategy
- E-commerce and Online Sales Management
- Marketing Research Methods and Reporting
- Customer Experience Management
- Product Development and Innovation Management
- International Marketing and Cross-Cultural Strategies
- Marketing Operations and Budgeting
- Business Analytics and Performance Measurement
- Applied Research Methods in Marketing
Year 3 – Advanced Studies
- Marketing Strategy and Competitive Analysis
- Leadership in Marketing and Sales Teams
- Advanced Digital Marketing and Automation
- Brand Management and Corporate Identity
- Strategic Sales Planning and Forecasting
- Global Marketing Trends and Market Expansion
- Customer Insights and Behavioural Analytics
- Marketing Technology and CRM Systems
- Professional Ethics and Sustainability in Marketing
- Innovation, Entrepreneurship, and Marketing Business Development
- Strategic Project Management in Marketing
- Final Year Major Project (Capstone Project)
Career Opportunities
Graduates of this programme are equipped for senior roles in marketing, sales, and business development, such as:
- Marketing Manager – Design and implement marketing campaigns and brand strategies.
- Sales Director/Manager – Lead sales teams, drive revenue, and manage customer relationships.
- Digital Marketing Specialist – Develop and manage online marketing, SEO/SEM, and automation strategies.
- Brand Manager – Shape corporate identity, manage brand equity, and oversee promotional activities.
- Market Research Analyst – Analyse consumer behaviour and provide insights for decision-making.
- Business Development Manager – Identify new opportunities, expand markets, and strengthen partnerships.
- Customer Experience Manager – Enhance customer engagement and optimise touchpoints.
Academic & Professional Progression
- Postgraduate Studies: Progression to Level 7 postgraduate diplomas or Master’s degrees in Marketing, Digital Marketing, International Business, or Sales Management.
- Specialisation: Focus on Brand Management, Digital Analytics, International Marketing, or Consumer Behaviour.
- Certifications: Eligibility for globally recognised qualifications, such as CIM (Chartered Institute of Marketing) or professional sales certifications.
- Entrepreneurship: Apply acquired skills to launch marketing consultancies, digital agencies, or e-commerce ventures.
